Perform keyword research to optimize existing content, identify target keywords and find new opportunities to increase traffic
Conduct on-page audits, off-page audits, technical audits, competitor analysis, and benchmarking Prepare reports related to the performance of the website, technical issues, and more
Manage content and provide content ideas for driving organic traffic
Working closely with product and content team to come up with ideas and develop SEO strategies
Plan, execute, and monitor high-quality backlink building
Provide insights to stakeholders via dashboards,spreadsheets,presentations, etc.
Measure key SEO metrics - organic traffic, ranking positions, Conversion and Conversion rates, Engagement metrics like dwell time and organic return visits
Monitor key updates, trends, and algorithm changes